Luxury-s Profit Formula
Audi and Bentley are expanding their premium offerings as luxury vehicles become increasingly important to automakers' profitability strategies
The latest announcements from Audi and Bentley may appear, at first glance, to be routine product launches. Yet behind the unveiling of a new generation Audi Q7 and a redesigned Bentley Flying Spur lies a broader shift in the economics of the global automotive industry.
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