Paris Motor Show: The Future Is Also A Battle Of Identity
In Paris, Alfa Romeo unveils a concept linking heritage and technology as the automotive industry fights for relevance
ALFA ROMEO
The automobile is changing, but the competition between automakers extends far beyond engines. In a market under pressure from electrification, Chinese competition and shifting consumer expectations, preserving a distinctive identity has become a strategic challenge. It is against this backdrop that the Paris Motor Show welcomes the world premiere of the Alfa Romeo Cuorerosso concept on Monday, October 12, a vehicle designed to express the Italian manufacturer’s vision of...
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