When Bigger Becomes Better Business
The proposal for a 64 team World Cup exposes a financial battle over who will shape the future economy of football
The 2026 FIFA World Cup has barely settled into history, yet FIFA has already floated an idea capable of redrawing football once again. After expanding the tournament to 48 teams, FIFA President Gianni Infantino acknowledged that a 64 nation edition could eventually be discussed. At first glance, it sounds like more football. In reality, it could reshape the business model of the worlds most popular sport.
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Filed under: business & finance | DonateToRead