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How Social Media Is Reviving Interest in Reading

From BookTok to digital book clubs, social platforms are turning books into shared experiences across global audiences

Published on August 9, 2026


How Social Media Is Reviving Interest in Reading
Rovena Rosa/Agência Brasil

For decades, the image of a reader was associated with silence: one person alone with a book, temporarily removed from the rest of the world. Social media has begun to change that relationship, turning reading into conversation, collective discovery and a cultural phenomenon.

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Filed under: culture & society | DonateToRead