How Compact Cars Changed Automotive Luxury

In 1996, Audi bet on an idea that challenged a long-standing assumption in the automotive market: a car did not have to be large to convey prestige. By introducing the A3 in Paris, the German automaker brought sophisticated finishes, performance, and technology to a compact model. Thirty years later, with more than six million units produced, the A3 helps explain how automotive luxury has changed in size, language, and ambition.

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